THE GIRL STORE
The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education — the most effective way to break the cycle of sex slavery and under age marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site.
→ Case Study
→ Posters & OOH
→ Website
→ Pop Up Store
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AGENCY → Strawberryfrog
CCO → Kevin McKeen
CD → Corinna Falusi
AD → Shawna Klein
CW → Justin Via -
AWARDS → Cannes Lion / OneShow Bronze Pencil / Stiletto Award / Comm Arts
PRESS → FWA Site of the Day / AdAge Pick of the Day