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Mahindra
The Girl Store
The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education — the most effective way to break the cycle of sex slavery and under age marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site.
Out of Home & Wild Postings





The Girl Store
E-commerce site
To launch the site, we opened a physical pop up store in NYC where customers could physically browse the school supplies they are purchasing for girls. The online store sold out in less than a day, with the site receiving over 3 million hits and raising enough funds to send thousands of girls to school.







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AGENCY → Strawberryfrog
CCO → Kevin McKeen
CD → Corinna Falusi
AD → Shawna Klein
CW → Justin Via -
AWARDS → Cannes Lion / OneShow Bronze Pencil / Stiletto Award / Comm Arts
PRESS → FWA Site of the Day / AdAge Pick of the Day