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We created a fictional town called The Town of Basic. People in the town of basic lived their basic lives, until Nissan came to town and changed everything. This integrated brand campaign spans across three vehicles: Sentra, Rogue and Altima for a multi-year long RMP brand platform.
Directed by Noam Murro
Nissan
The Town of Basic
On Social Media
We extended the story of the Town of Basic through an interactive tap through on Instagram stories and animated GIFs on Facebook, Twitter and Instagram in-feed.
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AGENY → TBWA\CHIAT\DAY
ECD → David Banta
CD → Shawna Klein
GCD → Mike Blanch
AD → Director Brooke Roderick
CW → Corey O’Brein
DIRECTOR → Noam Murro