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Nissan
Thrill Launch

A Remember when driving was fun? Before people dreamed of autonomous driving and AI designed cars?

Nissan does. And wants to bring that back. They’re at a crossroads as a brand, and have a lot of reason to celebrate. With this film, they wanted to remind people that fun and excitement is part of their DNA. And that the same brand that was gutty enough to take on Porsche with the Z in the 70s is ready to once again inject a little thrill in a stagnant industry. This is the New Nissan.

Directed by Markus Walter

On Social

We drew inspiration from the graphic design trends of each decade to bring Nissan’s iconic car classics to life on social. Assets were shared through threaded tweets, and posts on Facebook and Instagram. We actively engaged with the social community, surprising and delighting members with free poster giveaways.

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  • AGENCY → TBWA\Chiat\Day NY
    CCO → Chris Beresford-Hill
    ECD → Dave Banta
    GCD → Mike Blanch
    CD → Shawna Klein
    JR CW → Amanda Winch
    JR AD/CW → Wes Rhodes
    AD → Lauren Byers
    DIRECOR → Markus Walter
    DESIGN → I Love Dust

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