NY LOTTERY

Throughout my time at DDB I touched several lottery campaigns and initiatives. Below are campaigns from Family Feud, Scratch off Games and the brand character, Little bit of Luck. Radio features Louis Black.


DIRECTED BY HAROLD EINSTEIN

→ The Scratcher

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  • AGENCY → DDB NY

    CCO → Matt Eastwood

    ECD → Rich Sharp & Mike Sullivan

    SR AD → Shawna Klein

    CW → Katie Riddle

    Director → Harold Einstein

  • → AdAge Pick of the Day

→ Family Feud

→ Poster & OOH

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  • AGENCY → DDB NY

    CCO: Matt Eastwood

    ECD: Menno Kluin

    GCD: Rich Sharp, Mike Sullivan

    SR AD: Shawna Laken

    AD: Michael Kushner

  • PRESS → AdAge Pick of the Day

→ Powerball Digital Experience

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  • AGENCY → DDB NY

    CCO: Matt Eastwood

    ECD: Menno Kluin

    ADC: Tony Bartolucci

    GCD: Rich Sharp, Mike Sullivan

    SR AD: Shawna Klein

  • PRESS → AdAge Pick of the Day

→ Little Bit of Luck Brand Film

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