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American Express
#Unstaged

On the heels of his enormous global hit “Happy”, Pharrell Williams collaborated with Spike Lee to create his Unstaged performance live from the legendary Apollo Theatre in Harlem, NYC. To be a part of the global live stream, fans were asked to submit a portraits of the people that inspire them. The photos were then compiled and stitched together into a visual montage that was featured on stage during the performance of "Know Who You Are". 

Directed by Spike Lee

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To be a part of the global live stream, fans were asked to submit a portraits of the people that inspire them. The photos were then compiled and stitched together into a visual montage that was featured on stage during the performance of "Know Who You Are". Fans were also prompted to use #AmexUNSTAGED while tweeting during the show. Once a threshold was reached a special backstage camera was unlocked. Lucky fans were then treated to an exclusive post show interview. 

Together As One

  • AGENCY → Digitas LBI
    ECD → Nick Barrios
    ACD → Shawna Klein
    DIRECTOR → Spike Lee
    PRODUCTION → Radical Media

  • PRESS → NYTimes / Mashables / Adweek / Complex / NYPost / Mashables / Hypebeast / Time / RollingStone Magazine

    AWARD → Clio Award / Effie Award

Next: Family Feud

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