This is tennis on AI. IBM tapped into the power of AI to transform millions of data points into detailed match reports and real-time highlights for every singles game—elevating game analysis to the next level. Our film played before the matches on the screens in Arthur Ashe Stadium, and online, showing 20+ million tennis fans how IBM’s AI technology is keeping them one step ahead of the game. We created a brand campaign and asset toolkit. Print was displayed in C-suites at Arthur Ashe.

Directed by Color & The Kids