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IBM Sports & Entertainment Platform
This is _______ on AI

We developed a unified brand platform to support and elevate our sports and entertainment partnerships — including The Masters, US Open, GRAMMYs, Formula 1 and Wimbledon. This flexible and scalable system enables us to consistently showcase IBM’s AI capabilities across all sponsored events, while adapting to the unique energy and identity of each partnership.

IBM x US Open
This is tennis on AI

This is tennis on AI. IBM tapped into the power of AI to transform millions of data points into detailed match reports and real-time highlights for every singles game—elevating game analysis to the next level. Our film played before the matches on the screens in Arthur Ashe Stadium, and online, showing 20+ million tennis fans how IBM’s AI technology is keeping them one step ahead of the game. We created a brand campaign and asset toolkit. Print was displayed in C-suites at Arthur Ashe.

Directed by Color & The Kids

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IBM x The Masters
This is golf on AI

IBM watsonx is helping transform Masters data into insight, scale the expertise of the content team, and enhance the digital experience for golf fans everywhere. This campaign came to life through film, print and social.


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