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NY Lottery
The Scratcher

The spots follows a compulsive scratcher who can't resist scratching anything—pretzel salt, cupcakes, flaking radiators, other people, you name it. One day, she discovers New York Lottery scratch-off games and finally scratches the right itch. Radio features Louis Black.

Directed by Harold Einstein

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  • AGENCY → DDB NY

    CCO → Matt Eastwood

    ECD → Rich Sharp & Mike Sullivan

    SR AD → Shawna Klein

    CW → Katie Riddle

    Director → Harold Einstein

  • AdAge Pick of the Day

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