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NY Lottery
The Scratcher
The spots follows a compulsive scratcher who can't resist scratching anything—pretzel salt, cupcakes, flaking radiators, other people, you name it. One day, she discovers New York Lottery scratch-off games and finally scratches the right itch. Radio features Louis Black.
Directed by Harold Einstein




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AGENCY → DDB NY
CCO → Matt Eastwood
ECD → Rich Sharp & Mike Sullivan
SR AD → Shawna Klein
CW → Katie Riddle
Director → Harold Einstein
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