SUPERBOWL LVI
THRILL DRIVER

After a seven year hiatus, Nissan returned to the Super Bowl. So naturally, we had to go BIG. We showed off the thrilling, transformative power of the Nissan Z, turning the Eugene Levy we know and love into a never-before-seen suave action movie star.


DIRECTED BY CRAIG GILLESPIE

→ Print & OOH

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→ Activation

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→ Giphy Library

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→ Snapchat AR Lens

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  • AGENCY → TBWA\Chiat\Day NY
    CCO → Chris Beresford-Hill
    ECD → Dave Banta / John Parker
    CD → Shawna Klein
    ACD → Phil Fattore / Alyssa Fishman
    JR AD/CW → Wes Rhodes / Lauren Byers

    DIRECTOR → Craig Gillespie
    DP → Phillipe Le Sourd
    VFX → The Mill / MPC
    KEY ART → Little Giant Studios

  • PRESS → iSpot / AdAge / Adweek / Fast Co / Top 15 USA / Today Ad Meter / Business insider / Today Show Best Ads

Next

Toyota Global Olympics XXXIII — Integrated Campaign