NEW BALANCE MINIMUS

Introducing the New Balance Minimus, the first of its kind barefoot running shoe. The shoe is so thin, it’s almost like you’re not wearing a shoe at all. To convince skeptical sneaker heads to try New Balance’s latest shoe drop we shared the idea of barefoot running with Foot Locker employees. Everything about the activation was conceptually minimalistic just like the Minimus. We didn’t use ink, copy was minimalistic and we included a thin sock that looked like the sneaker itself.