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Nissan
Electric Cars for Electric Drivers
The human body runs on electricity. Actual electrical currents. Your brain, your heart, your nervous system. They all work because of a sophisticated electric power grid inside your body. By drivers who love to be pinned in their seats and feels their hearts race. Our cars are for electric drivers. Year 1 of Nissan Electrification push featuring Brie Larson.
Directed by Amber Grace Johnson
On social media, we explored the concept of the body running on electricity through visually striking imagery, with neon-like energy flowing through the body. We also worked with an "explainer" influencer Cleo Abrams to break down the science of how electricity runs through your body. The combination of captivating visuals and expert insight made the concept both engaging and educational.
On Social
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AGENCY → TBWA\Chiat\Day NY
CCO → Chris Beresford-Hill
ECD → Dave Banta
ACD → Shannon Murphy
SR AD → Aldis Rasums
SR CW → Mike Breighner
CD → Shawna Klein
DIRECTOR → Amber G Johnson
DIRECTOR → Loren Christiansen | Psyop