AMERICAN EXPRESS PHARRELL WILLIAMS & MAROON 5

On the heels of his enormous global hit “Happy”, Pharrell Williams collaborated with Spike Lee to create his Unstaged performance live from the legendary Apollo Theatre in Harlem, NYC. To be a part of the global live stream, fans were asked to submit a portraits of the people that inspire them. The photos were then compiled and stitched together into a visual montage that was featured on stage during the performance of "Know Who You Are". 


DIRECTED BY SPIKE LEE

→ #Unstaged ft Pharrell Williams

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AMERICAN EXPRESS MAROON 5

To launch the new EveryDay Card from American Express, partnered with iconic pop band Maroon 5. To draw awareness to the new product, we created a swarm of social media around the event which included a host of original content and exclusive live stream performance.  

→ #Unstaged ft Maroon 5

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  • AGENCY → Digitas LBI
    ECD → Nick Barrios
    ACD → Shawna Klein
    DIRECTOR → Spike Lee
    PRODUCTION → Radical Media

  • PRESS → NYTimes / Mashables / Adweek / Complex / NYPost / Mashables / Hypebeast / Time

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